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MNM 06 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 1
We talked in the last episode about the value of attention. We’re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you....
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MNM 07 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 2
In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you’ll magnetically attract the attention of your ideal...
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MNM 08 | Automatic Lead Generation with the 10 Laws of Magnetism Pt 3
In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing...
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MNM 09 | Permission-Based Marketing: Turning Visitors into Followers that Buy
To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get...
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MNM 10 | Creating an Effective Content Marketing Strategy
We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when...
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MNM 11 | 10 Ways to Find Continuous Content Ideas
Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several...
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MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1
Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block....
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MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2
In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on....
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MNM 14 | What Documentary Filmmaking Can Teach You About Creating Compelling...
I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done. It was a ton of work, but a worthwhile experience that taught me several...
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MNM | Special Traffic Attraction Update
Have you been wondering where Mastering New Media went? Well, this audio explains it all. In addition, I make a special announcement. Download the MP3 I’d love to hear your thoughts in the comments...
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MNM 05 | How Many Customers Have You Lost So Far to the New Attention Economy?
We’re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have...
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